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大润发商场里,女装尺码L对应“烂”,XL对应“稀烂”,XXL对应“稀巴烂”?

针对网传大润发“女装尺码建议表言语不当”一事,大润发官方微博11月12日上午发表声明称,确有此事,将加强内部管理,确保此类事件不再发生。

网传图片显示,大润发商场一宣传海报上,尺码规格一栏中,S对应瘦,M对应美,L对应“烂”,XL对应“稀烂”,XXL对应“稀巴烂”,在“女装尺码建议表”下方标注“仅限18-35岁女生,根据身材请先咨询客服”。

对此,有网友评论:“这种糟糕的措辞除了贩卖身材和年龄焦虑,究竟还有什么意义?”

大润发前述声明称,近期因大润发个别门店在宣传物料上措辞不当,为公众带来了不适,对于此事大润发深表歉意。事件发生以后,大润发第一时间彻查了所有大润发门店。经排查确认,有一家门店存在此类情况,总部已迅速要求该门店撤下了有问题的宣传物料。对于此次的单一事件,大润发今后将会加强内部管理,确保此类事件不再发生。

大润发官网介绍,“大润发”由润泰集团于1996年创立,1997年3月在中国台湾桃园开出第一家完全由中国人自行设计规划营运管理的大型超市。“大润发”于1998年7月在大陆开设第一家大型超市,是会员制大型连锁综合超市。


来源:澎湃新闻、大润发官网
实习编辑:黄秀卿 责编:林真贞

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大润发道歉了!

2020-11-13 09:53   福视悦动  

大润发商场里,女装尺码L对应“烂”,XL对应“稀烂”,XXL对应“稀巴烂”?

针对网传大润发“女装尺码建议表言语不当”一事,大润发官方微博11月12日上午发表声明称,确有此事,将加强内部管理,确保此类事件不再发生。

网传图片显示,大润发商场一宣传海报上,尺码规格一栏中,S对应瘦,M对应美,L对应“烂”,XL对应“稀烂”,XXL对应“稀巴烂”,在“女装尺码建议表”下方标注“仅限18-35岁女生,根据身材请先咨询客服”。

对此,有网友评论:“这种糟糕的措辞除了贩卖身材和年龄焦虑,究竟还有什么意义?”

大润发前述声明称,近期因大润发个别门店在宣传物料上措辞不当,为公众带来了不适,对于此事大润发深表歉意。事件发生以后,大润发第一时间彻查了所有大润发门店。经排查确认,有一家门店存在此类情况,总部已迅速要求该门店撤下了有问题的宣传物料。对于此次的单一事件,大润发今后将会加强内部管理,确保此类事件不再发生。

大润发官网介绍,“大润发”由润泰集团于1996年创立,1997年3月在中国台湾桃园开出第一家完全由中国人自行设计规划营运管理的大型超市。“大润发”于1998年7月在大陆开设第一家大型超市,是会员制大型连锁综合超市。


来源:澎湃新闻、大润发官网
实习编辑:黄秀卿 责编:林真贞

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